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CAT Media Pack

Reaching civil aviation simulation and training communities around the world.

Halldale Group is the leading supplier of information on simulation and training in today’s ‘enabling’ industry. We are unique in being the only B2B media house entirely devoted to best practice in education, training and simulation. We are also the only publisher to serve more than one community of high-value/high-reliability industry training leaders. Covering the defense and airline communities, and maintaining a watch on other high-value safety-critical sectors such as oil and gas, mining and marine, etc.

Our editorial staff have been operators, designers, builders and sellers of simulation equipment and our industry-leading magazines, websites, newsletters and events are all designed to be of, by and for the user community. Together our team has hundreds of years of experience and background in this field.

CAT magazines

As the COVID-19 situation continues to affect all of us around the world, Halldale Group has been forced to make the decision to distribute our publications through digital channels only. To ensure we supply readers with as many delivered copies of the magazine as possible we have moved to digital delivery and have alerted readers to look out for their regular copies in this format.

About CAT Magazine

Online Informs, Print Influences

The Journal for Civil Aviation Training is the world’s leading magazine for airline simulation and training. CAT Magazine showcases the latest training practices for pilots, cabin crew and maintainers throughout the civil airline industry. Published six times a year, every issue of the magazine contains at least five major articles on training around the world, along with an extended news and analysis section, event reviews and an industry calendar. Our writers are highly informed aviation training professionals who are passionate about their subject and have the respect of their peers.

CAT covers

CAT Magazine supports the global airline training community with comprehensive coverage of international airline training challenges and effective training solutions, and has a global distribution of nearly 19,000 copies every issue, in 200 countries and territories. CAT is also the Lead Media Partner of the ICAO TRAINAIR PLUS and NGAP (Next Generation of Aviation Professionals) programs and Media Partner of the RAeS Simulation and Training Conferences.

Distribution

Connecting operators, regulators and suppliers

CAT Magazine delivers your message to senior airline training professionals in 200 countries and territories to give you the best value from your advertising budget.

Distribution by Region

Distribution by Organisation

• Airlines, Ops, Pilot, Cabin Crew, Maintenance Training 9,247
• Third Party Training Providers  2,616
• Training Device Manufacturers  1,201
• Helicopter Operators  1,181
• Regulators/Associations/Professional Groups  1,092
• MRO Providers 1,026
• Other Organizations 862
• Aircraft Manufacturers 856
• ATC, Airport, Security & Other 720
Total 18,801

Bonus Circulation

CAT Magazine has additional copies distributed at all major airshows and airline training events. This increases CAT’s circulation by up to 2,000 copies per issue.

As Lead Media Partner of the ICAO TRAINAIR PLUS and NGAP (Next Generation of Aviation Professionals) programs and Media Partner of the RAeS Simulation and Training Conferences, extra copies of CAT Magazine are distributed at all ICAO TRAINAIR PLUS, NGAP and RAeS conferences providing additional circulation.

Digital Readership

CAT is distributed in print and electronic format, making the latest issue available instantly from anywhere around the world. If you include a website address in your ad, the electronic version will hyperlink to each of those web addresses. Features in each issue are shared and promoted by social media to draw more readers to the online version of the magazine and boost views.

Why advertise in CAT Magazine?

The world’s only B2B magazine dedicated to the civil aviation training market.

Global distribution of 18,801 copies every issue in 200 countries and territories.
Well known and respected by the global aviation training community for accurate and insightful information.
Loyal readership: Continuous publication since 1990, produced 6 times per year as an app, online and in print. 78% of CAT readers work for an airline or training provider
Our writers are highly informed aviation training professionals, passionate about their subject and have earned the respect of their peers.
Our editorial team are based in the USA, Canada and Europe, making regular trips to Asia, Australasia, the Middle East and Africa to report news and the latest developments in aviation training.
Timely, accurate and insightful: CAT Magazine delivers your message to the audiences that matter. 87% of advertisers in CAT Magazine re-advertise with us.

Three formats reach over 58,800 aviation training professionals • A printed magazine sent to readers and events around the world • An online magazine at www.halldale.com • An app from the App Store and Google Play

CAT distribution advertising advertorial

360° Advertising

360° marketing is a complete creative campaign idea, designed to implement a strategic brand strategy across the full marketing mix. In simple terms, a 360° marketing campaign focuses on communicating your message through print, digital and social.

Working with our Marketing specialists, we will create a personalized marketing campaign which will benefit from a diverse reach across our multiple media outlets (print, digital, email, social and video) to ensure you maximise your ROI.

This Premium offering forms part of an advertorial purchase and combines social, print and online channels together with Search Engine Optimization to ensure maximum exposure. Your 360° advertising campaign will increase your brand’s visibility to your desired audience by hitting your targets on multiple fronts.

We have been promoting best practices in simulation and training for more than 30 years. The company is headquartered in Orlando, FL and Fleet, UK.

What you can expect:

Digital two page advertorial in digital edition of CAT, along with keywords linking directly to your site.

Article on halldale.com with over 18,000 active users
Covered in e-news, sent to over 19,000 weekly
Optional video content featured on the website homepage
Social Shared on our Twitter, Facebook and LinkedIn accounts and groups amounting to 20,500 impressions.

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