BAA Training has redesigned its logo. Inspired by planes, the logo mark of the capital letters “BAA” is an abstract expression of the aircraft tail.
“The aircraft is the epicenter of the steadily growing aviation market, which should reach the market value of 6.3 trillion euros by 2037,” said Kristina Valaityte, director of Marketing and Communication Department at BAA Training. “The synergy between airlines and training providers is the driving market force ensuring its stable growth. Therefore it is only natural to use the aircraft symbol in our logo. With this visual update, BAA Training aims to express the synergy-based business approach,” said Valaityte.
The changes in the company’s identity have been triggered by the continuous growth and geographical expansion of the company. Just recently BAA Training has announced its plans to invest almost 60 million euros into six additional full flight simulators.
According to the strategic plan, BAA Training is about to expand its training capabilities with a fourth training facility and two additional full flight simulators in 2019: Airbus A320ceo and Boeing737NG. Actively looking into possibilities to expand its full flight simulator fleet in Europe, BAA Training is planning to acquire two simulators - Airbus A320neo and Boeing 737NG in Rome, Italy in 2019-2020.
Meanwhile, the expansion in Asia is accelerating as BAA Training Vietnam in Ho Chi Minh city is to open a new training centre. BAA Training Vietnam will start operations with the first Airbus A320 full flight simulator at the beginning of this autumn and will add the second Airbus A320neo later in 2019. In addition, the Joint Venture agreement with Henan Civil Aviation Development and Investment Company (HNCA), a local governmental partner in China, is soon to be signed and will mark the beginning of BAA Training China. Operated by the BAA Training franchise license, the training centre in Henan province is set to assemble six full flight simulators in total starting with Airbus A320 and Boeing 737NG by the second quarter of 2020.