For more than 30 years, Halldale has connected the global training and simulation community through industry-leading events, specialist content and highly engaged professional audiences.

Our focus is the people responsible for training, simulation and operational performance across aviation, defence and other safety-critical industries. Through our international events, digital platforms, newsletters, industry communities and thought leadership, we provide organisations with opportunities to meet customers, build visibility, demonstrate expertise and generate new business.

Whether you want to exhibit at one of our global events, build your profile through sponsorship, reach a specialist audience through content, or create a targeted multi-channel campaign, our team can develop a commercial package around your objectives.

Why Partner with Halldale?

Halldale combines specialist industry audiences with face-to-face access to the people responsible for training decisions, procurement, operations and strategy.

Our commercial opportunities extend well beyond traditional advertising. Partners can engage with our communities throughout the year – online, through specialist content and newsletters, and face-to-face at our international events.

This gives organisations the opportunity to build awareness before an event, meet prospects and customers in person, demonstrate products and expertise, and continue the conversation afterwards.

Halldale's Media and Advertising Opportunities

Events, Exhibition & Sponsorship

Halldale's international events bring together airlines, training organisations, regulators, OEMs, technology providers, training specialists and senior industry leaders from around the world.

Our flagship aviation training events include WATS – World Aviation Training Summit, APATS – Asia Pacific Airline Training Symposium and EATS – European Airline Training Symposium.

Commercial opportunities include exhibition space, event sponsorship, conference and networking sponsorship, branding opportunities, product demonstrations and launches, workshops and bespoke partnership packages.

For organisations looking to generate leads and develop relationships within the aviation training community, our events provide direct access to highly relevant professional audiences across North America, Asia-Pacific and Europe.

Digital Content & Audience Reach

CAT – Civil Aviation Training

CAT connects the global civil aviation training community, covering pilot, cabin crew, maintenance, ATO and wider airline training developments, technologies and best practice.

Monthly visitors: 12,000
Monthly page views: 21,000
Weekly newsletter reach: 36,000 contacts

MS&T – Military Simulation & Training

MS&T serves the global defence training and simulation community, covering emerging technology, simulation, training methodologies and operational requirements.

Monthly visitors: 9,000
Monthly page views: 12,000
Weekly newsletter reach: 15,500 contacts

SCT – Safety Critical Training

SCT explores training and performance across safety-critical sectors including healthcare, energy, transportation and emergency response.

Data reach: 30,000+ contacts

Content & Audience Partnerships

Halldale's specialist audiences enable partners to reach relevant communities through more than conventional display advertising.

Opportunities can include sponsored and thought-leadership content, targeted email campaigns, newsletter partnerships, webinars, reports, video, social media and integrated campaigns linked to our events and industry communities.

Rather than simply selling advertising space, we work with partners to identify the audience they want to reach and develop the most appropriate combination of channels and content to engage them.

Targeted Email & Newsletters

Our CAT and MS&T newsletters provide regular access to established professional audiences, while our wider database enables campaigns to be targeted according to relevant sectors, roles and areas of interest.

Campaigns can support product launches, thought leadership, event participation, lead generation and wider brand awareness.

Social Media

Halldale's social channels extend the reach of our editorial content, events, speakers and commercial partners, providing additional opportunities to engage specialist training and simulation audiences.

• LinkedIn – Halldale: 23,000 impressions per month
• LinkedIn – CAT: 36,000 impressions per month
• LinkedIn – MS&T: 14,000 impressions per month
• Additional reach across other social channels

Bespoke Commercial Partnerships

Every organisation has different objectives, so our commercial packages can combine exhibition, sponsorship, content, digital marketing and audience engagement rather than relying on a fixed advertising menu.

Whether your priority is generating leads, meeting potential customers, entering a new market, demonstrating technology, establishing thought leadership or increasing brand visibility, our team can build a package around the audience and outcome you want to achieve.

Talk to Our Team

Find out how Halldale can help you reach the global training and simulation community through our events, audiences and specialist media platforms.

Jeremy Humphreys – EMEA & APAC
jeremy@halldale.com
+44 (0)1252 532009

Holly Foster – The Americas
holly.foster@halldale.com
+1 813 994 0191

Contact Us

Partner with Halldale to leverage our expertise and global reach, ensuring your brand’s message is delivered effectively to the right audience. For more information and to discuss your advertising needs, contact:

Contact Information:

- Jeremy Humphreys (EMEA, APAC): jeremy@halldale.com, +44 (0)1252 532009

- Holly Foster (The Americas): holly.foster@halldale.com