The Airline industry has been hit particularly hard by Covid-19. According to IATA, “financially, 2020 will go down as the worst year in the history of aviation. On average, every day of this year will add $230 million to industry losses.” As a result, thousands of airline personnel have been made redundant at a time when airline recruitment is predicted to stagnate for several years.

Resilient Pilot, a free pilot peer support and mentoring service, and pilot training and assessment company Flight Pad have launched a social media campaign #AvTalent.

Karen Bath, Co-Founder of Resilient Pilot said “Airline personnel are highly-trained, hi-calibre individuals – a recruiter’s dream! The priority is to support them back into airline employment where possible. However, there are very few such opportunities at present and, as it currently seems, for the foreseeable future. The airline industry will inevitably lose some of these talented people for ever, but our industry’s loss will be someone else’s gain. We have launched #AvTalent to help pilots - and indeed other airline personnel - spot jobs that their skills are suited to, and to enable recruiters to attract high calibre individuals to their business.”

Recruiters are encouraged to simply tag opportunities that lend themselves to the many transferable skills airline personnel possess using #AvTalent. The campaign goes one step further to ensure all talented aviation personnel are similarly recognised.  Additional hashtags such as - #AvTalent #Pilots, #AvTalent #CabinCrew, #AvTalent #GroundCrew, #AvTalent #Maintenance, #AvTalent #Ops; will help to fine-tune the competencies recruiters desire, so that those seeking employment can easily spot roles suited to their well-earned skills.

Resilient Pilot and Flight Pad are calling upon recruitment companies, agencies and recruiters to adopt #AvTalent and role specific hashtags. Airline personnel can then follow #AvTalent and their role-specific hashtags to quickly spot opportunities.