CEFA Aviation opens first office outside Europe

CEFA Aviation is expanding and chose to strengthen itspresence in China, a key market where aviation is booming. Its managingdirector is Jiming He, a Shanghai native dedicated to clients and prospects ofChina, Hong Kong and Taiwan.

Dominique Mineo, CEO and founder of CEFA Aviation, explains:“If there is one country where we definitely wanted to establish ourselvesstrongly, it is China. We are glad to have our first full-time managingdirector outside Europe here. With more than 40 percent of our customers basedin Asia and most of them in China, our company is preparing for a rapid growth.Jiming He is based in Shanghai, close to the customers. He is a key element ofsuccess for our team. The Chinese air transport industry’s sales growth isforecast to grow at an average annual rate of 11.3 percent over the next fouryears – a pace that is even above the Asia-Pacific regional average growthrate.”

He graduated from Beijing University of Aeronautics &Astronautics. He has a bachelor’s in mechanical engineering from BeijingUniversity of Aeronautics and Astronautics. For 10 years he worked in variousindustries, among others for aviation with companies like Safran and Meggitt.Combining an IT as well as an aviation experience both in Beijing and in Shanghai,He was previously the general manager of the Asian BU for LEGIC, mobile andcontactless technologies.

The CEFA Aviation office in China will be a full subsidiaryof CEFA Aviation.

The office is located in the Regus Shanghai Maxdo Center, inthe Hongqiao development zone. The 55-floor building is the tallest in thedistrict and hosts other companies like Ferrari Maserati, Japan NTN and SimcomInformation Technology.