“Our world may not be the same as it was half a century ago, but aviation will continue to play a key role,” Airbus states as part of a new public relations campaign, #KeepTrustInAirTravel.

“In the past as in the future,” the OEM states, “aviation will continue to stimulate the recovery by connecting global economies and enabling the revival of trade and tourism. It will also be important for renewing and maintaining social and family ties.

“That’s why our number one priority remains unchanged: the continued safe transport of everyone who flies aboard our aircraft. After all, our purpose of uniting, and safeguarding people across the world comes with great responsibility.”

The campaign emphasises clean cabins, health tips when flying (such as wearing masks), and links to information from EASA, IATA, ICAO and other partners.

“We believe that all of us - from airlines, pilots and crew, to members of the airport community, authorities, and you - have a role to play when it comes to adopting health and safety routines throughout our respective air travel journeys … so we can commit to getting everyone back to the skies and maintain trust in air travel,” Airbus urges.

A feature of the campaign is a brief, upbeat YouTube video.