All Nippon Airways (ANA) was the launch customer of CEFA AMS (Aviation Mobile Services), enabling pilots to replay their flights on their tablets right after landing. Japan's Ministry of Economy, Trade and Industry (METI) and the Tokyo Stock Exchange (TSE) has now named ANA Holding, the airline parent company, "2018 Competitive Information Technology (IT) Strategy Company" in the air transportation category on 30 May 2018.

Japan is strongly promoting Society 5.0 and is therefore encouraging companies to move forward to establish the Japanese digital transformation program. METI and TSE selected, under the Competitive IT Strategy Company Stock Selection program, companies with outstanding efforts in IT and digital utilization. ANA Holding was chosen for three initiatives: the first one is the introduction of CEFA AMS among the airlines' 3000 pilots.

Hideo Morioko, senior director Safety Promotion and Flight Data Analysis, who carried on the project, commented: "CEFA AMS contributes to the emergence of a new culture of learning and communication." ANA Group have been using the system since March 2017 and after a year of using, pilots' feedback is positive, especially from First Officers. An internal survey shows that 88+% of pilots find CEFA Aviation's app useful for performance review and safety enhancement. Tens of thousands of video animations have been downloaded so far.