SURREAL has launched a consultancy service created to empower customers to launch, maintain, and expand their own virtual worlds. S-Map Consulting equips customers with the tools, models, and actionable insights to build metaverse experiences and engagement for consumers, employees, and fans.

SURREAL has also appointed Eric Anderson as the company's first CXO (Chief Experience Officer), to lead the S-Map Consulting team and partner with Jayant Chaudhary, SURREAL's CTO/COO. The partners will accelerate metaverse commercialization and utilization by improving speed-to-market and forging b2b partnerships – leveraging their experience in emerging technologies and markets. Anderson joins SURREAL with more than 30 years of experience in technology leadership, having served as CCO, COO, CPO, and CSO for firms ranging in size from VC-backed startups to Fortune 100 companies.

"What companies need to be asking themselves as they consider investing in this channel is 'why' should we choose this channel," said Josh Rush, CEO of SURREAL. "The creation of S-Map, and bringing Eric on board, are both intended to help companies answer just that question. We will be able to guide brands to envision, prototype, implement, and maintain metaverse activations to solidify utilization and ROI."

Developing persistent, functional, utility-driven mass multiplayer environments can be a costly, time-consuming, and technically-demanding process. SURREAL's S-Map Consulting team will help brands move at “the speed of marketing” as they help clients execute on rapidly-built, photorealistic, and stably-performing metaverses that will keep users coming back.