MS&T Media Pack

MEDIA 2024

Reaching global military simulation and training communities.

Military Simulation & Training (MS&T) has been the leading source of simulation and training information and news for the global defense industry for almost four decades and has always adapted to market needs across that period.

Our editorial staff have been operators, designers, builders, and sellers of simulation equipment, and our industry-leading websites, newsletters, and events are designed for the user community.

Our reputation for high-quality, independent editorial content, combined with excellent reach into global defense S&T communities remains your key assurance that MS&T offers incredible opportunity to get in front of and influence key decision-makers.

The company is headquartered in Orlando, FL, and Fleet, UK.

Digital Promotions with proven results

All our digital promotional opportunities come with dedicated account management to ensure your objectives are met and we achieve the highest value possible for your marketing.

Sponsored Content	Newsletter Advertising	Digital Advertising
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Your article published on the defence pages of www.halldale.com with SEO optimised content, newsletter promotion and dedicated social media campaign driving traffic to your article!	Reach a global network of training leaders and an up to date, opted-in audience. With open rates over 14% and CTR of 6% its a guaranteed way of reaching a targetted and engaged audience	Amplify your message via our website digital advertising. Our editorial content is renowned for being the best in the business, take advantage of quality readership and strong impressions.

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Our unique market position adds value to your marketing promotion.

12,000 monthly visitors on Halldale.com	27,000 weekly eNewsletter deliveries
40,000 monthly page downloads on Halldale.com	14%+ Open Rate

Reach a targeted defence training audience - we're here to support your objectives!

Align your campaign with topics and features which are of interest to the military training community at the present time, associating your advert with our feature articles and stories to maximise impressions. Our industry events also cause site traffic to increase at certain times of the year, all giving you increased engagement for your advert.
Our website offers a wide variety of dedicated zones on topics including Air, Land, Sea and Joint/Cyber, ensuring your promotion will be seen by a relevant audience.
Quality vs quantity - High numbers don't always mean a successful ad campaign. Driven by our tradeshows and content our visitors are relevant to your business needs, providing senior decision makers, influencers and practitioners offering a balanced pattern of unique vs repeat behaviour.
Use different types of media to your advantage - video, rich media, and interactive examples such as surveys and polls, all have the potential to increase engagement with your campaign.
Supplement your own marketing methods and use Halldale to support campaigns to increase traffic supporting your in-house events, webinars, surveys, polls, product awareness, and services.
The next generation is growing up fast! Generation Z and millennials expect a more evolved approach to digital advertising and are less set in their ways. Our online audience includes a younger demographic - targeting this new group is an opportunity!