Physician's Weekly, a point-of-care company that provides continuing medical education services to physicians, has launched its first CME course using Facebook Live.

Physicians like to consume information on sites such as Facebook, which are already part of their daily lives, said Ezra Ernst, CEO of Physician's Weekly. With that idea in mind, the publishing company worked with continuing education provider Advancing Knowledge in Healthcare and Dr. Zubin Damania, also known as ZDoggMD, a physician personality who is known for transforming popular songs with his own music video and lyrics that focus on health, to launch its first accredited CME and continuing education Facebook livecast for physicians and nurses on December 12.

Damania's remix of R. Kelly's Ignition, titled Readmission, has generated about 1.9 million views on YouTube to date.

The livecast was held on a Monday evening at the start of a work week, and Damania presented a 39-minute interactive CME course for physicians and nurses on how to better understand patients' decisions that include moral choices such as end-of-life care and vaccinations, highlighting insights from the book The Righteous Mind: Why Good People Are Divided by Politics and Religion by Jonathan Haidt. During the session, viewers were able to post comments and receive replies in real time from the physician. Read more at http://www.prweek.com/article/1419404/continuing-medical-education-providers-use-facebook-live-educate-doctors#j0S7TxAVuLhjkDM3.99

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