SimCentric Technologies has opened a North American Office in Fayetteville, North Carolina to enhance the engagement, responsiveness, program support and collaborative teaming capacity for its military and industry partners.

The company has named Lee Power as its new Senior Director – North America, and head of U.S.-based operations. Power had a 20-year career in the U.S. Army, serving as a Joint Fires Observer and other key artillery appointments and operational deployments. Since he retired from the Army in 2013, Power has been with Booz Allen Hamilton as XVIII Airborne Corps team lead for the US Army Games for Training and Joint Fires Observer programs.