CGS has been awarded the Silver MUSE Creative Award for 2023, which recognizes CGS's achievement in the category of "experiential and immersive solutions" for its work with Singaporean carrier Scoot Airlines and partner Meta on the project titled "How XR and Generative AI Shapes Scoot Airline's Training." With over 6,500 entries from around the world, the MUSE Creative Awards celebrate excellence in creative and design endeavors that push the boundaries of innovation.
The "How XR and Generative AI Shapes Scoot Airline's Training" project demonstrated the potential of XR and generative AI to provide realistic, hands-on training experiences for flight attendants. The training program has empowered Scoot Airlines to enhance the skills and readiness of its flight attendants, ensuring passengers receive the highest level of service and safety.
“While there are endless concepts out in the market, it’s rare to find a real-world example of applying immersive technologies to solve a business problem, not to mention one with measurable ROI,” said Doug Stephen, President of CGS Enterprise Learning and CGS Immersive. “Our work with Scoot demonstrates how immersive technologies can enable large enterprises to onboard, train and scale performance for workforces remotely using a digital replica of the work environment in immersive 3D.”
"The CGS virtual flight attendant training solution has surpassed our goals – we’re already seeing improved efficiencies, reduced training costs, improved confidence in our flight staff and significantly improved customer service," said Min Qi Lim Senior Specialist, Communications for Scoot Airlines.
Meta, a key hardware partner in the project, also expressed its enthusiasm for the award. "CGS's work with Scoot Airlines showcases the potential of AI and XR to create immersive and engaging training experiences," said Elaine Pai, Head of APAC Customer Growth, Reality Labs, for Meta. "This recognition highlights the impact of our collaboration and the bright future of AI-powered XR solutions in various industries."
