energi PR has been awarded the Canadian mandate for the Lufthansa Group and its Canadian portfolio of brands including Lufthansa, Austrian Airlines, Brussels Airlines and Swiss. The agency was chosen from a shortlist of Canadian PR firms based on its reputation and expertise in the travel and hospitality sector, as well as for its consumer lifestyle and corporate media relations experience. energi PR’s longstanding relationships with industry stakeholders, influencers and opinion leaders in the market was a further deciding factor in winning the account.

energi PR will be part of a global team of agencies representing 41 countries and reporting into Lufthansa’s lead agency achtung!, which is based in Hamburg, Germany.