VIOSO has opened two new branches in the U.S. and France, in line with its growth and global aspirations in the AV integration, simulation, visitor attractions and dome projection markets. The company has hired Kevin Zevchik to act as principal director at VIOSO America, while Etienne Servant has been chosen to head the French operation as the director of VIOSO France.
According to Fritsch, the US market opens up huge potential for the brand. Prior to his appointment as principal director of VIOSO America, Zevchik already enjoyed a strong relationship with both VIOSO and close partner company AV Stumpfl.
He explained: “My company, Zanim8tion, has been a partner and distributor of VIOSO for several years. It was decided to create VIOSO America as a subsidiary company to increase brand recognition in the North American market, as well as pooling our resources with those of the German office and unifying the company for sales and support.”
He continued: “There is a large market for projection technology in the U.S., not to mention the fact that this region is home to the largest pro AV community in the world.”
VIOSO France director Etienne Servant joined UNIFIED-AV Group in 2014 to start a new division, PRESTANS, which distributed different brands of video signal management to rental companies and high-end integrators. After two years of distributing VIOSO products, and many successful projects, the division became VIOSO France, part of the UNIFIED-AV Group.
“Servant said: “With the exception of specific markets such as planetariums or military simulators, autocalibration is relatively new to French customers, so one of our key goals is to introduce everyone to this wonderful new way of working.”