AVATAR Partners CEO Launches simpleAR Mixed Reality Company

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simpleAR, an augmented reality (AR) and mixed reality (MR) software company, has officially launched as a company with Marlo Brooke as CEO, founder of AVATAR Partners. The technology simpleAR platform is a no-code MR creation and deployment platform that makes MR achievable for all businesses. simpleAR enables the most demanding customers, including the US military and leading XR development studios, to create, deploy and maintain enterprise MR.

simpleAR accelerates employee efficiency with smart Mixed Reality. Users can create and maintain interactive training systems, job-aids and 3D procedural support in-house. Capabilities include aircraft maintenance and repair that reduces errors by 300%, construction assembly and QA that reduces waste scrap and rework by 38%, vehicle wiring repair that reduces time to train by 91%, and ship engine repair worth $100K that turns a novice employee into a near expert from the first use. Additional capabilities include surgical procedure training that evaluates and recommends actions based on hand position and a heavy equipment inspection of microscopic equipment cracks that are unseen to the human eye.

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