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Pegasus has entered into a strategic partnership with the University of California, Berkeley to advance innovation in aviation. Through the Pegasus Innovation Lab in Silicon Valley, the airline will work with UC Berkeley’s Haas School of Business to explore AI, operational efficiency, and passenger experience improvements.
Joint projects include the ‘Seamless Air Travel’ initiative, an innovation hackathon, and internal training programmes for Pegasus employees. The long-term partnership aims to combine academic research with practical applications in the airline industry.