Simulation Projector Maker Moves Into LED Displays

Norxe will introduce its first direct view LED (dvLED) display technology at IAAPA Expo 2026 and I/ITSEC 2026, expanding from a specialist projector manufacturer into a broader display technology provider.

The dvLED platform supports frame rates up to 240Hz with low latency, ST 2110 IP video, and redundancy for power and video. ST 2110 enables video transport over standard network infrastructure, reducing the cabling and equipment needed in an installation.

Built on Norxe’s Unify electronics and API platform, the display will be supported by Unify Display Manager, a pre-installation tool that lets integrators design the LED wall and plan its controllers, cabling and components. 

“Norxe has always focused on the complete image and what is required to produce it reliably in a demanding application,” said Espen Olsen, Vice President Global Sales at Norxe.

“Projection remains a major part of what we do, but it is the performance of the display that ultimately matters. Direct view LED allows us to apply our experience in high frame rates, low latency, night vision, colour management and system reliability to another display technology.

“This is deliberately an early preview. We want customers and partners to see the direction we are taking and bring their feedback directly into the engineering process.”

Simulation remains Norxe’s primary focus, but the company also sees applications in visitor attractions such as dark rides.

At I/ITSEC, Norxe will also demonstrate its P55 and P60 projector platforms on its own booths, with the FlightSafety VITAL and Nucleus image generators, and in three partner installations.