merlot.aero has signed a contract with Afghanistan’s Kam Air, kick starting its Middle Eastern market. Kam Air will be the first to use the European Data Centre for long term cloud deployment to forecast, organise, plan, predict, measure and report on activity to optimise daily aircraft and crew utilisation.
The win comes on the back of industry reports for a profitable six months for low cost carriers in the region, despite regional unrest and political uncertainty.
Regional tourism markets in Arab countries are growing, fuelled by more than a decade of investment by governments – and as a result, the Middle East’s point-to-point market is seeing significant rise in passenger demand. The Arab Air Carriers Organization reports international traffic within the Arab world has improved to double-digit growth in the first half of 2013.
Low cost carriers in the Middle East are also taking lessons from other developing markets such as Asia and South America, which have demonstrated strong growth on the back of such carriers, particularly where there are large, and young, populations, a high level of mobility and high disposable income.
merlot.aero’s SaaS, leverages cloud technology to deliver software, data access and storage remotely rather than via local servers, provides secure, fast and affordable access to decision support tools, according to Mark McCaughan, the company’s chief executive.
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